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How did a small-boutique-promo-house, create a commotion for its clientele and generate loyal fans? Simple; a mix of guerrilla adverting and a splash of social media. I pitched the concept of a simple app that credited users for actually partying and posting. Anxious Twitter followers sitting at the edge of their seats or lucky enthusiasts who stumbled across subliminal messaging would get a chance to score invites to killer parties.