“Divulg ChiLi & Tat parlor” derives its origins from the 1900s and before World War II, when hundreds of small family-owned chili parlors were born throughout Texas.
Particularly those in which émigré Texans had made new homes. Each establishment usually had a claim to some kind of “undivulged-secret recipe.”
I was approached by an Austin, TX, private property management group that sought to breakthrough the real estate market and conceive a new target audience.
Their goal was to attract some of the region’s best and most unique crowds with an innovative creative strategy.
The concept delivery included branding and creative direction. Package design for local-foodie-inspired giveaways, which ignited a “spicy” brand launch, marinated with a genuine and fresh approach,
With the creative concepts, the management group successfully positioned themselves and drove high-value marketability and brand awareness.
