California Paints, an industry leader offering premium interior paint, exterior paint, and architectural finishes. CALIFORNIA PAINTS are SOLD EXCLUSIVELY THROUGH INDEPENDENT DEALERS primarily in the tri-state and new england regions.
Partnering and collaborating with brand owners, I provided creative direction and led a team on the execution across their entire suite of products. Redesigned packaging was transformed to breathe new life into the brand’s product line by blending organic, modern, and geometric aesthetics with the timeless essence of California Paint’s vibrant visuals.
Through meticulous attention to detail, I seamlessly integrated elements of nature, infusing each package with a sense of warmth and authenticity. The result is not just packaging but a visual journey that evokes the essence of the brand, inviting customers to experience the beauty and creativity synonymous with the company.
