This regional spring water brand is exclusive to its particular region in the U.S (Florida). They’re from that region and only for that region. They keep the water close to the source — so it’s fresh, sustainable and grounded in the community. I was signed on as Art Director and Photographer, to take this campaign and weave it into every digital touchpoint of social media. It was a reinforcing idea—that as a local brand, it’s part of the local fabric.